Born in the Brazilian rain forest, raised by Yanomamö until the age of 8, was adopted by a family of mongolian artisans that took him to a worldwide shoe tour where he learned everything he needed to know about life and advertising.

After a poor childhood in Bhutan, he was discovered as one of the leading hand modeling talents in the world. Moved to Finland at the age of 23 to pursue his long life dream of being an ice sculptor, where he soon learned that ice sculpting was nothing like he expected.

Professional Jai Alai player since the age of 13, Pan American champion at the age of 19, at the age of 25 discovered a newfound passion for extreme knitting, a hobby that taught him all the tricks that lead him to be a great photoshopper.

When his career as a polynesian folk street musician flopped, he was left with no other option than to go back to his origins of male cheerleading. Eventually one thing lead to the other and he ended up as an Art Director in New York.

Once world renowned interpretative dancer, he wasted his gift when decided to be a creative blacksmith in the outskirts of Mumbai. After a terrible accident involving a live sheep and some latex (don't ask), he had no choice but to pursue a career in digital design.

BanifInvest, one of the biggest home brokers in Brazil, came to us with the challenge of doing a campaign that should awe people during the World Cup. In Brazil, it's pretty hard for anything to stand out during the World Cup since every brand is putting all their efforts in during this time, so the challenge wasn't a small one.
Our solution was to bring stock exchange to the real world. By creating a fantasy game where you could buy and sell shares of the world cup countries squads and by developing a fully functioning stock exchange system, we were able to mix two of brazilian's biggest passions: Football (yes, REAL football, not that "handegg" american thing) and money.
A partnership with ESPN assured we would get the media needed for it to be big. But we didn't quite expect it to be THAT big. User sign up and conversion were WAY above what we expected and the average time each user stayed on the website was over 30 minutes. In an ADD world, that's pretty amazing.

Hyper Island has a long tradition of kick-ass students sites, so when we started to think about our class site the pressure was on.
The challenge was specially bigger since we were the first class of Interactive Art Directors, so not only we had to step up visually, but we also had to explain what this new class was all about. After some sweat and tears, it was determined that we should have a small group of four students (me, Jocke, Chris and Rasmus) do all the work, from promotion to coding design and animation...
Four weeks later we launched the website. With a grand total of $25 spent, we got over 250,000 visits on the first month with an average time spent on the site of over 5 minutes, as well as praises and mentions on the biggest creative outlets in the world ("Boing boing", "Motionographer", "Computer Arts Magazine" and "The FWA" just to name a few). A success that definitely made my mom proud and made me forget how sleep deprived I was ;)

One sunny day, Droga 5 asked us to partner up with them to create the sequel to the HardChorus campaign. Only this time we would have to blow it up. So much in fact that the goal was to beat the Eurovision song contest.
The catch? It had to be up and running in two weeks time.How could we say no to that?
On we then to create a beautiful song contest on youtube. The songs were sang by true football supporters who were very proud of their countries, on a dispute that would earn them the bragging rights of a lifetime.
In the end, after around two weeks of voting and over 47 thousand votes in total, France won the first ever European Hardchorus Song Contest.

My first big project at R/GA was to do the nike.com redesign. I entered the project mid-way through, and my job was to create it so it would allow room to grow while being simple and effective.

Let me be the first to say: I really appreciate Acuvue's products and technologies, but reading about said technologies was one of the most borings tasks one could do online. And our goal was exactly to change that. Transform the technical-doctor-mumbo-jumbo into something actually enjoyable to watch while keeping the crucial information as clear as possible was NOT the easiest thing.
We relied on the emotional memory everyone had of that beloved high school teacher we each had. The one that could explain the most complicated things with calm, while drawing it on the whiteboard in front of you.
In the end we had all of Acuvue's main technologies explained in plain English, in a fun and interesting way to watch, making the brand really stand out from its competitors.

One of the creative lines responsible for R/GA winning the storefront Nike Holiday Pitch. I worked alongside my friend Diego to develop the concept and did the illustrations and comps.

Two very talented architects were joining forces to create a firm and they called me to help them with it.
After deciding on a name, I was in charge of the whole visual identity. From logo to website.
The result is a clean look, that mixes organic, handwritten lines (it's actually one of the partner's handwriting) with the structure needed for an architecture firm.

The worldwide leader in environmental consulting services wanted to make a better daily planner that they could send as a gift for their latin american clients.
Our idea was to use art with it, so that it became a more valuable gift. For the first year (2004) we comissioned an artist to create a work of art specially for the company. The art was then replicated and the posters were sent alongside the planner with the whole process of making it.
On the second year, we went with music. A very talented musician created a whole soundtrack for the year, based on the seasons in Brazil, and a copy of the CD was attached with the schedules and sent.
My role in this project was basically doing everything. From concept to hiring the artist, to taking pictures of the process, art direction, design... It was a very big project for me.

Website for their christmas campaing that was all based on emotional stories. The user would be able to submit a story of their own and share their emotion on the website.

If everything and everyone is a product today, why not sell myself as one as well? That was the principle of my old website.
With a mix of 3D and flash it sold me to whoever was in need.